Eco-system Innovation

Designing for collaborative value creation and sustainable growth

In the second decennium of the 21st century the innovation game will change significantly: sustainability, participation, digitization, legislation and new competition are no longer abstract trends but have become very concrete opportunities to make a real difference.

Date
6 and 7 April 2022

Group size
8-16 participants

Location
Industrial Design Engineering,
TU Delft

Deadline
28 March 2022

Successful organizations will be able to innovate collaboratively, in eco-systems where companies, governments and persons (customers, citizens, users, patients, or employees) co-create new types of value in new types of business models. Increasingly the success of innovation hinges not only on the quality of the product or service as such, but also on the extent to which organizations are able to participate in and contribute to such eco-systems.

Curriculum

Learning Objectives

During this master class, you will learn to:

Understand the challenges of eco-system innovation;
Understand the role of human centered design and design thinking in eco-system challenges;
Understand the role of a shared purpose and shared principles in complex stakeholder networks;
Understand how collaboration, participation, new businesses models, new types of value and behavior change play a role in successful eco-systems and how to design for them;
Understand how service design processes and tools can contribute to prototyping and scaling eco-systems;
Move from customer journey mapping to eco-system mapping;
Understand organisational challenges in eco-system design (guest lecture by Marzia Arico);
Make a plan for your own organization to start tomorrow.

Content

Introduction to eco-system innovation: the challenges and opportunities;
Design thinking and its contribution to eco-system challenges;
Human centered approaches to sustainability and circularity;
Tools and methods for human centered eco-system design;
A change roadmap for organizations who want to transition from product/service focus to eco-system focus;
Cases and example interventions.

Speakers

Erik Roscam Abbing

Erik Roscam Abbing is a frequent Lecturer at the SPD master at TU Delft and several other
universities. He is also the director of Livework Netherlands, where he consults on customer experience innovation and service design for clients around the globe.

Louka Commu

As a Service Designer at Livework, I work together with organisations to help improve their proposition, strategy and/or organisational set-up and become more human-centred with the explicit inclusion of the sustainability perspective. I believe in continuous development and improvement for organisations as well as for me personally, trying to be the bridge between the scientific and practical world.

Stein Wetzer

I imagine the future and try to seek connections within & between ecosystems relating this back to ‘now’. As a service designer I combine this with empathy, I aim to create a positive impact, for human beings, organizations, but overall for our planet.

Programme

9:00	Welcome and coffee
9:30	Introduction What is eco-system innovation and why is it increasingly important? What are the key challenges and opportunities?
11:00	Break
11:15	Designing eco-systems Wicked problems and how design thinking can contribute
12:30	Lunch at the Porceleyne Fles
13:30	Eco-system mapping exercise practicing to map stakeholders, needs and contributions and value co-creation
15:30	Break
15:45	Discussion Discussing the exercise and providing more examples
17:00	End of the first day

9:00	Welcome and coffee
9:30	Unpacking the eco-system design process Unpacking a process for eco-system innovation
11:00	Break
11:15	Continuation: the eco-system design process Unpacking a process for eco-system innovation
12:30	Lunch at the Faculty of Industrial Design Engineering
13:30	From challenges and opportunities to practical tips zooming in on collaboration, co-creation, new value typologies, and new behaviour
14:30	Exercise overcoming barriers and capturing opportunities
15:30	Break
15:45	Discussion Discussing the exercise and round-up
17:30	End of the Master Class

Practical Information

How to prepare?
As preparation you will receive two small assignments, consisting of bringing two examples or cases, one from your own work environment and one from the news that you think is interesting to discuss. You will receive a more detailed description via email.

After the course
Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class.

Costs Master Class

€ 950	standard
€ 850	for members of BNO, KIVI IO, HumanFactorsNL
€ 750	for IDE alumni

Courses are VAT-free
Lunch, drinks, material and book are included

Reduction

€ 100	for each additional Master Class per organisation in 2024
€ 100	if you register before the 15th of September 2024