2024-07-02 | Design of an on-line tool that enables innovators to structure their front end of innovation process, Sustar

Graduation opportunity: Design of an on-line tool that enables innovators (often product managers, R&D managers and/or strategic marketing managers) to structure their front end of innovation process, while integrating sustainability as core deliverable in their innovation projects. The front end of innovation is often referred to as "the fuzzy front end”. From experience we know this doesn’t have to be the case. A well-structured approach strongly helps:
- to speed up the early phase of an innovation project
- to improve the briefing at start of a development project
- to reduce risks and loops in the development process
- To maximise impact at delivery
Besides this, In a world of increasing scarcity of materials and an increasing pressure to reduce waste, we see circular design as a fruitful tool to improve the competitiveness of a company