Design Leadership and Innovation
IDE Design Master Class for Professionals
Improving innovation performance through effective design leadership
Innovation is key for companies to prosper, but challenging at the same time. Companies need to cope with rapid technological evolution, complex innovation dynamics, and urgent societal challenges. Research has shown that strategic design practices can play a leading role in tackling these challenges, steering innovation towards successful outcomes.
Curriculum
This IDE Master Class is aimed at professionals who would like to take a more strategic role in the innovative efforts of companies, and who want to go beyond executing new product/service design briefs. With a fully renewed content, the Master Class will focus on a practice-based and research-validated process for growing design into a strategic partner for companies wanting to innovate meaningfully and successfully. Covered topics will include aspects like setting up a design strategy, organizing the design function in the right way, interacting with stakeholders, running strategic design projects and nurturing the design team. During the course participants will set up a long-term plan for scaling the impact of design and identify a set of tactics to get started with it. Furthermore, the course will make participants reflect on the most appropriate mindset and leadership style to operate in strategic contexts.
Learning Objectives
During this master class you will learn:
- a design driven process and hands-on tactics for leading innovation projects and scale design impact;
- key strategic design practices and some related tools;
- a way of thinking that combines design principles and business relevance.
Content
- A process for scaling the impact of design in companies
- Cases of strategic design practices and design leadership in use
- Tactics for stakeholder engagement with strategic design projects
Speaker
Programme
Day 1
9:00 | Registration and welcome coffee |
9:30 | Introduction and overview |
10:00 | Interactive session |
11:00 | Break |
11:30 | Case study |
13:00 | Lunch |
14:00 | Guest speaker: Becoming a design leader |
15:30 | Break |
16:00 | Workshop |
17:15 | Self-assessment and wrap-up of the day |
17:30 | End of the first day |
Day 2
9:30 | Interactive session |
11:00 | Break |
11:30 | Interactive session |
13:00 | Lunch |
14:00 | Guest speaker: Building strategic design capability |
15:00 | Break |
15:30 | Interactive session |
17:20 | Closing remarks and certificates |
17:30 | Drinks and closing |
Practical Information
How to prepare?
Preparation for this master class includes reading and reflecting on the case studies that will be discussed in class, and the selection of a relevant case from participants’ own practice to bring to the course. The preparation will require approximately four hours.
To read
The preparation material (including case studies, reflection questions, and relevant articles) will be sent as a PDF by email. Participants will receive the reader at the beginning of the course. Hand-outs of all lectures will be provided with space for personal notes. All materials provided are included in the course fee.