Previous Master Classes

Previous Master Classes

In 2013, we launched the first series of IDE Master Classes. IDE Master Classes are a series of intensive two-day, state-of-the-art Master Classes developed specifically for design professionals. They are embedded within one of the world’s most forward-thinking design education programmes at TU Delft’s faculty of Industrial Design Engineering. The Master Classes are given by leaders in the design field, all of them top lecturers or alumni from the faculty of Industrial Design Engineering, working in a range of disciplines of the continuously developing design field.

The successful first series was followed by 4 equally inspiring series in 2014, 2015, 2016 and 2017. All the Master Classes in each series have been well attended and evaluated extremely positively. In total, more than 250 different participants from more than 150 companies have attended the three series. Here previous topics of the Master Classes can be found. 

Thing-Centered Design

As objects around us begin to collect data and make suggestions about what might be desirable, it is possible that they may even be able to design things that we could never think of.

Design for Complexity

Designers have unique skills and expertise to contribute to tackling complex societal challenges. This Master Class offers new design approaches, such as ‘systemic design’ and ‘transition design’.

Design Leadership and Innovation

Improving innovation performance through strategic design practices. Companies need to cope with rapid technological evolution, complex innovation dynamics, and empowered customers.

Brand Driven Design

Due to the digital revolution, products and innovations tend to commoditise rapidly. This Master Class is about how to develop brand driven concepts for products and services.

Contextmapping

Introduced in 2003, the term contextmapping refers to an approach to exploratory and participatory design research which makes use of the expertise of the user and the skills of the designer.

VIP | Vision in Design

Design solutions are ‘just’ a means to an end. Designers should, first and foremost, design the raison d’être of their final intervention. For this, they need to build a personal vision.

Creative Facilitation

Creative Facilitation is the art of leading a team through a creative process in order to solve problems or generate new shared visions and opportunities for organizations.

Customer Experience Innovation

Successful innovators know how to create compelling customer experiences by combining deep customer insights with strong brands.

Material Driven Design

The potential experiences of the unfamiliar, unusual and novel emerging materials are often challenging to envision and design for.

Human Factors, Comfort and Design

Many companies need to design for comfort in order to be attractive, increase performance and improve productivity. Products and environments are key to fulfilling these needs.

Design for Emotion and Happiness

Emotions are fundamental to all design acquired and consumed by people. We are emotional only about the things and events that matter to us.

Digital Manufacturing

3D printing and digital manufacturing are disruptive technologies that will change our daily lives. This trend requires new skills, based on an understanding of the interaction between the digital and physical in design.

New Product Marketing

New product development is an important but risky business activity. Recent research has shown that the majority of all new products launched fail in the marketplace.

Design for Healthcare

When designing for this complex domain, designers need to master the use of dedicated tools and techniques in order to fully grasp the needs and requirements of the stakeholders.

Service Design

Services are increasingly parts of design solutions, both in industry and in society. Design is becoming more multidisciplinary and the design approach is being applied to a wide range of problems.

Persuasive Game Design

The motivational power of games to help people change is recognised more and more. In our persuasive game design model the user’s experience is the primal object of design.

Advanced Design Sketching

In this Master class we will dive into the world of visual communication, showing context related cases out of industry and doing exercises to train you to improve your visual language.

Strategies for Sustainable Design

International companies see the move towards a sustainable world as a complex, multidisciplinary challenge. This Master Class helps you understand this thinking.

User-centered Innovation

Almost every company claims to be user-centered. But when you look closely, are they really? Is that user-centered process executed just as beautifully as it is written down?

IDE Master Classes in India

"What can we learn from successful companies", and "How can design and branding become the new pillars for an innovation strategy in India"?

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