Minimum white space

Sender of communication

White space around the logo ensures that the logo stands out better and that the sender of the communication is clearer. Therefore, white space is not a luxury but has a definite function. It offers the logo the stage it deserves.

Guidelines for other elements

For good readability and to ensure the prominence of the logo, the space around the logo must also be respected by other elements. This is why there are also guidelines that image elements (photographs, illustrations and animations) and text must follow.

Derived from the capital ā€˜Uā€™

For optimal readability and visibility, the space around the logo should be respected by other elements, such as images, illustrations, animations and text, according to the established guidelines. The minimum white space around the logo should be 20% and is indicated by a light blue area in the example. This space is determined as a percentage of the overall logo to ensure proportionality. The preferred position of the logo is always in the lower left corner.

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