Extensions
Use of an ‘own’ logo
Our visual identity, brand architecture and tone of voice promote the brand recognition of TU Delft. Certain parts of TU Delft carry an ‘own’ logo within TU Delft, in the form of a logo extension.
First and second layer
In a logo that uses an extension, we make a distinction between two ‘layers’, just like in the brand strategy. The first layer is reserved for the overarching TU Delft logo.
Logo extensions
A logo extension is an extra text, other than a descriptor, that is placed after the logo and divided from it by a vertical line.
A logo extension may be requested from the TU Delft Visual Communication department. Send an email to visualcommunication@tudelft.nl. The allocation of a logo extension is subject to conditions.
First and second layer
The first layer is made up of the TU Delft logo without the extension. The second layer is made up of the extension.
There is often a need for a ‘third’ layer, for example for a student group within a certain faculty. We are currently looking to find and design a suitable solution for this third layer. As soon as we know more about this, it will be shown here.
3rd Layer
In the TU Delft corporate identity, the 3rd layer of the logo extension refers to specific sub-departments, institutes or labs that fall under a faculty or department.
This 3rd layer provides additional specificity without detracting from the overarching brand. It enables departments to clearly communicate their identity within the broader TU Delft context. The launch of this additional layer in 2024 is to better respond to the different organizational levels in communication, while keeping the corporate identity consistent.
Granting a 3rd layer logo extension is subject to conditions. For advice on placement or to apply for a third-layer extension, please contact your communications department
Label
For parts of TU Delft that are not entitled to a logo extension, a label was developed in 2021. You combine the label with the main logo or 2nd layer logo extension of your faculty, institute or department.Place the label in an appropriate place, matching the resource. This form is recommended for offline use, such as a booklet or flyer
Advice on placement or requesting a label can be done through: visualcommunication@tudelft.nl