Images

Photography and video are important visual media that support the core values of TU Delft. The visual material we use complies with elements from TU Delft’s image vision.

With the visual style, we create recognisability in visual material, focusing on the following core values: Challenge, Change, Impact.

Content of the visual material

We always want to see the following elements in visual material; the lower pillars can be used in combination or alone.

People

People play a key role in our organisation, so they are also leading in our visual communication. Images of objects, projects or buildings support the story.

Social impact

We make visible what impact TU Delft has on society (national/international). We not only show people at work in a lab or study area, but also make the application visible. We also share successes, victories, achievements and breakthroughs.

Cooperation/interaction

Students, researchers, University Services, companies; all work together at various levels. We want to show this.

Authenticity/emotion

By showing or evoking emotion, we connect with the viewer. We prefer to see this in our visual material; it is genuine and not staged.

Function

In photography, we distinguish between the function of images; if the image serves to attract attention to the underlying content layer (‘magnet function’), as well as the above-mentioned elements, the form is also important. Through the form, we distinguish ourselves with our images and strengthen the brand concept even more. We have formulated 3 directions:

Challenge the viewer
The image connects with the content, but not literally. It has more of a conceptual or metaphorical angle.

Change the perspective
Show ‘reality’ but with a surprising angle, by literally choosing a different perspective or section (crop) of the image. It can be through a frame, a close up or an extremely low perspective.

Feel the impact
This image shows or evokes emotion, the viewer feels involved. 

Examples

See more photography examples.

Photography examples

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