Brand architecture
Recognisable as TU Delft through use of a single logo
At TU Delft, since the CvB decision in 2018, we have been working according to a monolithic brand idea with a “branded house” strategy. This means that we stick to one logo and brand identity for all parts of the organization. In this way, TU Delft ensures a strong and recognizable presence both internally and externally.
Within our brand architecture, we operate from one overarching brand. This policy strengthens the brand and increases the impact of all of our communications. A strong brand creates recognition and thus increases the impact of our communications.
All departments and faculties contribute to this. Within the brand we hold space within the design to name the different departments and university units where necessary.
Extension to clarify sender
In addition to the TU Delft logo, it is possible to use an extension that is placed after the TU Delft logo. We use this if clarity is needed about the specific sender within TU Delft. The extension can be used for departments, faculties, institutes and research initiatives. The extension may never consist of abbreviations, use of double words (like Delft) and is not permitted for degree programmes, projects, labs or campaigns. How such an extension can be displayed is shown here. The preferred use is horizontal. The compact version is used if necessary for readability purposes.
Other means of differentiation
A strong TU Delft brand benefits from using its logo as consistently as possible. Recognisability for a TU Delft programme or department can also be found in other ways. For example, the use of style elements, photography or in text. On this corporate identity website, you will find all the elements of this style and various tools to help you apply these elements effectively.
For questions or advice about this, please contact the Visual Communication Team: