Service Design
IDE Design Master Class for Professionals
Creating new services based on user and provider insights
Service design goes beyond products because it includes designing for relations between users and providers in situated (digitized) activities. The master class offers a better understanding of such activities, and help in analyzing current services and proposing new services.
Date
11 & 12 December 2024
Group size
8-16 participants
Location
Industrial Design Engineering, TU Delft
Deadline
2nd of December 2024
Curriculum
The Master Class Service Design in 2024 focuses on a number of topics that make service design different from other types of designing (such as product design, interaction design, etc.). First, we look at tools that help us pay attention to the user experience of services over time, and in relation with service providers. Second, we consider how service design addresses a need among clients to enhance their capability to co-create services with a broad range of stakeholders.
Learning Objectives
During this master class you will:
- gain insights into current developments in the design field and understand what Service Design comprises;
- learn research and prototyping techniques (like journey mapping and acting out) to design new service propositions while focusing on the experiences of users and providers;
- explore new service ideas by creating stakeholder maps and early business models.
Content
- Overview of latest trends in the design discipline and how service design is understood by different disciplines
- Practical assigments with techniques such as journey mapping, service prototyping, and value flow (business) modelling.
- Process steps towards developing a service concept and getting stakeholders on board
- As case topics we will work both on commercial services (e.g. automotive services), and non-profit or mixed services (e.g. healthcare services)
- Many case examples from industry and government services
Speakers
Programme
Day 1
09.00 Registration and welcome coffee
09.30 Introduction and overview
10.00 Discussion with participants
12.30 Lunch (at IDE)
13.30 Lecture service design theory (1)
14.30 Workshop journey mapping
17.00 End
Day 2
9.30 Lecture service design theory (2)
10.30 Lecture servitisation
11.30 Workshop acting out new service concepts
12.30 Lunch (at Porceleyne Fles)
13.45 Workshop acting out continued
16.00 Discussion on service design implementation
17.00 Wrap up and drinks
Practical Information
How to prepare?
As preparation for this IDE Master Class, we will send you some literature and open questions one week before the IDE Master Class takes place.
Materials
All materials provided are included in the course fee.
Handouts of all lectures will be provided with space for personal notes.
Costs Master Class
| € 950 | standard |
| € 850 | for members of BNO, KIVI IO, HumanFactorsNL |
| € 750 | for IDE alumni |
Courses are VAT-free
Lunch, drinks, material and book are included
Reduction
| € 100 | for each additional Master Class per organisation in 2024 |
| € 100 | if you register before the 15th of September 2024 |