Sound sketching for brand identity

Feedback sounds for automotive industry

Sound as an identifier of a brand identity becomes more and more important.  However, if one has a discussion among designers, branding specialists, engineers it is often difficult to discuss relevant sounds in terms of a brand because there is too little knowledge on how sounds can be designed. This tool enables this discussion by actively moving through a sound space. 

Goals of the project

To enable non-specialists to design and discuss sound color in terms of their brand identity.  Use these sound colors to generate feedback sounds in the interior of a car.  In order to have an harmonization of feedback sounds (family of sounds) in the car interio

René van Egmond

Present on: Mon-Tue-Wed-Thu

"Understanding the experience of product sounds leads to gratifying the human ear."

Researchers

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