Prof. dr. Schoormans, J.P.L.
Jan Schoormans is Professor of Consumer Research and Behavior at the Faculty of Industrial Design Engineering.
Education
PhD: Perceived Justice of Social Security Benefits, 1990, Tilburg University, The Netherlands
Experience
- Vice-dean of the School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands 2006-2009
- Head of the department Product Innovation Management 2000-2008
- Full professor of Consumer research, School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands, 2001
- Associate professor of consumer research, School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands (August 1991-april 2001)
- Assistant professor of consumer behavior and consumer research, School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands (September 1989-August 1991).
- Assistant professor of economic psychology, Faculty of Social Sciences, Tilburg University, Tilburg, The Netherlands (February 1987-September 1989).
- Research fellow, Faculty of Social Sciences, Tilburg University, Tilburg, The Netherlands (September 1984-February 1987).
Specialisation / field of research
- Consumer behavior in NPD
- Consumer research in NPD
Lectures and/or coaches students on:
- Consumer behavior in NPD
- Scientific Research for Strategic Product Design
- Advertising
Involved in the research project(s):
Productontwikkeling en Marketing
E.J. Hultink, J.P.L. Schoormans
ISBN: 978 90 4300 867 9
Published in 2006
Product & Consument
W. F. van Raaij, G. Antonides, W. M. Oppedijk van Veen, J.P.L. Schoormans
ISBN: 978 90 5189 762 3
Published in 1999
Jan Schoormans
- +31 (0)15 27 84840
- J.P.L.Schoormans@tudelft.nl
- Publications
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Room B-4-080
"Bij ons staat op de keukendeur: Het is niet altijd rozengeur."