Yassir Ouaj

The aviation industry is responsible for a significant amount of the world's greenhouse gas emissions, contributing to the growing problem of climate change. Sustainable aviation fuel (SAF) is a promising solution that can significantly reduce the carbon footprint of air travel. However, the use of SAF is currently limited due to its higher cost compared to conventional jet fuel. Understanding the factors that influence the willingness of air travelers to pay for SAF is crucial for the wider adoption of this sustainable alternative.
This research will use a mixed-methods approach, combining quantitative and qualitative methods. A survey will be conducted to collect data from a sample of air travelers from different countries and regions. The survey will include questions related to awareness, attitudes, and willingness to pay for SAF, as well as socio-demographic information
The findings of this research will provide insights into the factors that influence the willingness of air travelers to pay for SAF. The results can inform the development of effective strategies to promote the wider adoption of sustainable air travel and encourage the use of SAF. This research can contribute to the ongoing efforts to reduce the aviation industry's carbon footprint and mitigate the impacts of climate change.