Design for Fundamental Needs
Identifying and designing for enjoyable and meaningful experiences The essence of design lies in its ability to meet individual and collective needs. The relevance, purpose, meaning, and success of any design (product, service, building, etcetera) hinge on how well it satisfies fundamental needs. Design that addresses human needs not only evokes positive emotions but also has the potential to enhance long-term happiness. Date 25 & 26 September 2024 Group size 8-16 participants Location Industrial Design Engineering, TU Delft Deadline 16th of September 2024 This Master Class features a blend of interactive tutorials and workshops, exploring various aspects of design related to fundamental human needs, emotion, and happiness. The program includes theory, measurement, and practical applications. Participants will be introduced to design approaches that are grounded in robust theory yet remain pragmatic and user-friendly. By the end of the masterclass, participants will have deepened their understanding of fundamental needs, how design elicits emotions, and influences happiness. They will also gain hands-on experience in formulating design intentions that include Fundamental Needs. Learning Objectives During this masterclass, you will learn to: Understand what fundamental needs are and how they drive human emotions. Understand what emotions are and how design evokes emotions. Use tools and techniques to implement needs and emotions in design processes. Content Fundamental need, emotion and well-being related theory and research methods. Design for fundamental needs and emotion techniques and methodologies. Practical tools that can be immediately applied in everyday practice, along with a comprehensive reference guide. Speakers Pieter Desmet Pieter Desmet is full Professor of Design for Experience at IDE, TU Delft. He has published over 100 articles and books in the fields of experience design, emotion, design for fundamental needs and subjective well-being. Programme Day 1 Day 2 9:00 Registration, coffee and tea 9:45 Introduction: Emotion-driven design 10:45 Break 11:15 Lecture and exercise: Fundamental Needs 13:00 Lunch at the Porceleyne Fles 14:00 Lecture and exercise: Micro emotions 15:30 Break 16:00 Introduction: Functional perspectives on emotion 17:30 End of the first day 9:30 Lecture and exercise: From needs to motives 10:45 Break 11:15 Lecture and exercise: capturing emotions 13:00 Lunch at the Faculty of Industrial Design Engineering 14:00 Lecture and exercises: Design with dilemmas 15:30 Break 16:00 Debate: how to implement insights into practice 17:00 Closing and drinks Practical Information How to prepare? Bring an example of a product or design that contributes to your personal happiness. Book All participants receive a copy of the “Positive Design Reference Guide” (2015, TUD), and a copy of the “Human Experience Catalog” (2020, TUD). All course materials are included in the course fee. After the course Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions. The format and the timing will be discussed with the participants during the IDE Master Class. Costs Master Class € 950 standard € 850 for members of BNO, KIVI IO, HumanFactorsNL € 750 for IDE alumni Courses are VAT-free Lunch, drinks, material and book are included Reduction € 100 for each additional Master Class per organisation in 2024 € 100 if you register before the 15th of September 2024
