Ir. D.N. (Deborah) Nas

Ir. D.N. (Deborah) Nas

Profile

Deborah Nas is Professor of Strategic Design for Technology-based innovation at the Faculty of Industrial Design Engineering.

Deborah acts at the crossroads of Technology, Business, and Psychology. She is fascinated by consumer behaviour and why people embrace or reject technological innovations. She developed a new design methodology that enables students and professional innovators to find the hidden opportunities for technological innovations at the intersection of what is right for people, business and the world. The ‘Tech Design Strategies’ and accompanying toolkit help innovators to design for technology adoption, resulting in more successful tech products.

Research interests

  • Strategic design and technology-based innovation
  • Technology adoption and resistance
  • The societal impact of emerging technologies

Academic Background

Deborah graduated from the faculty of Industrial Design Engineering at the Delft University of Technology in 1996. After kick-starting her career at Philips and KPN, she co-founded and managed a strategic innovation agency for 16 years. She has worked with global and local brands on implementing new innovation processes and driving innovation forward. Deborah currently acts as a sparring partner for senior management teams on future-proofing their organization. She is also a renowned keynote speaker on innovation and technology at public, corporate and academic events.

Education
1990–1996: MSc Industrial Design Engineering with honors, Delft University of Technology

Experience
Please visit Deborah's LinkedIn profile for the latest information.

Publicaties

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Involved in Research Project(s)

  • Coordinator of the 'TU Delft Mobilizers', a multidisciplinary team of twelve scientists that specialise in mobility. This is an initiative of the TU Delft | Transport & Mobility Institute, with the objective to explore future scenarios for mobility systems and set TU Delft’s agenda for mobility research and education.
     
  • Core team member of the vision team on quantum internet and team member of the vision team on quantum computing. These interdisciplinary vision teams explored the societal impact of quantum technologies.
     
  • Member of the TU Delft lustrum committee and coordinator of the Accelerator Team, a multidisciplinary team of ten talented Delft energy scientists that drive TU Delft's impact on the energy transition and its intended acceleration.
     
  • Coordinator of the university-wide initiative 'Covid-19 Digital Campus'. 23 scientists from 4 faculties work together with university services to realise concepts supporting the 1.5m campus and student well-being. Projects within this initiative vary from dashboards to monitor crowds and traffic flows to chatbots measuring student well-being.