Publications

• 2024

  Defining design orientation

  A field-based discovery approach
  Pinar Cankurtaran / Michael B. Beverland / Francis J. Farrelly

• 2023

  Co-creating educational consumer journeys

  A sensemaking perspective
  Michael B. Beverland / Pınar Cankurtaran / Pietro Micheli / Sarah J.S. Wilner

• 2022

  Closing corporate branding gaps through authentic internal brand strategies

  Michael B. Beverland / Pınar Cankurtaran

• 2022

  Netflix show brings back Blockbuster, but some brands should stay dead

  Michael Beverland / P. Cankurtaran

• 2022

  Take a look at me now

  Consecration and the Phil Collins effect
  A. Spicer / P. Cankurtaran / M.B. Beverland

• More publications