AI, Knowledge and Branding with former IKEA AI professionals
14 November 2024 12:45 till 14:00 - Location: TU Delft Library, Main Hall | Add to my calendar
Nowadays, even brick-and-mortar retailers like IKEA are embracing generative AI. But in the excitement of its adoption, how can AI be properly aligned with brand goals and company expertise?
Drawing on experiences within IKEA, this talk explores AI’s ability to leverage decades of diverse company data, the challenges of involving non-technical workforces in AI, and the risks of entrusting well-established brands to unpredictable machines.
Free lunch included.
Recording
About the speakers
Dan Porder was the Senior AI Content Engineer at IKEA, working in the company’s 'AI Lab'. His current work focuses on automated content generation, LLM chatbots, vision-language models for image analysis, and human-in-the-loop process development.
Sandhiyaa B Y is an applied AI researcher who’s worked with IKEA, Decathlon and NielsenIQ. Her work includes knowledge engineering for AI systems and integrating human-in-the-loop processes with AI. Recently earning her master’s in interaction technology, she describes herself as an 'AI hypocrite'—torn between optimism and skepticism.
