2024-07-09 | The end of the consumer experience for electronics, INCREACE Partners for Innovation & Philips

The product at the heart of this graduation assignment is the Philips’ Sonicare toothbrush.  The goal of this assignment is to design a valuable end of the consumer experience for the Sonicare toothbrushes by actively engaging individuals and society. Help the consumer navigate the product end-of-use phase and guide them towards circular collection solutions. Based on previous research, practice theory should be applied to involve consumers and test behaviour change interventions at a small scale. The assignment will be done in collaboration with Philips and Partners for Innovation (a sustainable innovation consultancy). Partners for Innovation will be your company supervisor and you are welcome at our Amsterdam office!