Yulia Zelenina's experiences in Delft
INTERNATIONAL STUDENTS SHARE THEIR EXPERIENCES AT IDE
Article 2
TU Delft Alumni, different career paths
Becoming a TU Delft alumni is not a temporary accomplishment, it will have a lifelong impact. TU Delft alumni live and work around the world. They carry knowledge, experience, and memories with them that help them succeed in their professional careers.
I want to present the stories of three alumni of the “Master in Strategic Product Design” who will share their inspirational stories after graduation at the faculty of Industrial Design Engineering at TU Delft:
Hi, my name is Yulia, and I am following the Strategic Product Design Masters Degree in Delft. Find out all about my experiences living and studying in Delft here.
Yulia Zelenina
Marie Van Den Bergh, teacher of Systemic Design, at the Oslo School of Architecture and Design and a Service Designer at Frog.
Ashni Shah, who is currently employed as a Core User Experience Designer at Booking.com.
Nadiye Çakir, has recently begun her career as an innovation advisor at the Directorate of the Ministry of Justice and Security in the Netherlands after having performed her thesis within the ministry.
Marie, Ashni and Nadiya all shared that, after completing the SPD master’s program, they were able to appreciate the value of design and designers, especially in large organisations. The master’s degree also taught them how to
manage stakeholders, reframe obstacles, solve problems creatively, and collaborate with diverse teams. These skills were crucial to become the professionals they are today. Throughout the master’s program, they worked on a variety of projects with diverse teams and under strict time restrictions. These circumstances pushed them to get more competent in project management and convincing presentations. Overall, they experienced the curriculum and environment at IDE to be inspiring for learning and development. They all enjoyed their time at TU Delft.
“One of the skills I developed at TU Delft is how to work well in diverse teams. The international character of the Master exposes you to different cultures and different ways of working and knowing” - Marie Van Den Bergh
“A very prominent skill I developed during the Master’s programme was on how to communicate my thoughts and findings in a convincing manner. These learnings along with the course specific insights helped me to land, first a job at Philips Design and then more recently at Booking.com. I am continuously applying these soft skills in my everyday job” - Ashni Shah
“The group work that I did throughout the whole program really helped me to work with different types of people. Stakeholder management is essential in my work and making sure everyone is included is a must” - Nadiye Çakir
Other skills that the alumni referred to focus on design skills and practices, proper design research, co-creative practices, and facilitating the design process. In addition, alumni also recommended engaging in the community, for example: by working as a student assistant, joining a board or association.
Marie, Ashni and Nadiye all, shared they are proud of graduating from TU Delft, especially because of all the educational and extracurricular initiatives experienced when they had to get outside of their comfort zone. For example,
by organising a study trip to Stockholm with other students for the Master’s program or being involved as a student assistant in organising courses (Marie Van Den Bergh), publishing and presenting research papers at conferences (Ashni Shah), going to Kenya during internship for an NGO to solve a transportation problem among farmers with the help of a cargo bicycle. Nadiye helped design and build two transportation solutions; it was a very valuable experience.
“However, it never got implemented and the bikes were never used. Because of this, I embarked on a journey (which was my masters honours project) of discovering what impact means in this context and how to improve it. I am most proud of my 2 years of autonomous learning where I discovered a lot about this project in Kenya and why it did not really work, but also a lot about myself. I felt I really turned in to a different designer after I finished this project” - Nadiye Çakir
Lastly, the 3 alumni emphasised what employers are looking for in new graduates from the University.:
“From my perspective employers are looking for young people that bring in energy, curiosity, responsibility, and most of all a positive attitude towards learning. Take opportunities that TU Delft offers you, look for those things that interest you and go for it. Reach out to people, expand your skill set in your study and outside of your study. And most of all, enjoy this wonderful time” - Marie Van Den Bergh
“In my experience employers are not expecting a new graduate to already know exactly how to do the job when they are hired! Rather, what they are looking for is how motivated and driven one is to learn on the job. Skills that a potential employer will definitely value are good and clear communication, organisation skills, time management and ability to work well in a team. How well one fits into the company and team they are being hired for, is something a lot of companies take very seriously! Enjoy every experience and challenge during the masters. Push yourself to think differently, to work with different people – because that is how you will grow. The Master’s programme is a safe environment to experiment and build your own perspective on design and hone yourself as a designer. Make the most of this time! Alongside that, leverage on the network that the university provides to see what else is out there for you. And, ask for help – people are more than happy to share, and that is also the best way to grow” - Ashni Shah
“Design methodology knowledge, of which the end-user is the central focus, they want to know how to do this, and how to communicate this among the Ministry. Believe in your value. We are valuable people! Especially in the public sector. If you are patient and willing, you can make massive changes here!” - Nadiye Çakir
Marie, Ashni and Nadiye believe there is a common denominator that unites them: Design Values from TU Delft. The excellent education quality, the people met, the contact with businesses follow the same principles. Principles that also allow to be part of an engaging and nurturing community that supports within professional and personal lives.
P.S. A tip from the alumni: the third semester in all master’s programs offers excellent opportunities to explore the possibilities for your future career. Students can choose to study abroad, do the Internship, or select electives that fit future ambitions. There are various electives related to Medical design, Entrepreneurship, Material experiences, Sustainable businesses, Prototyping, Drawing, and many more.
Read Yulia's other articles below
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Hi there!
I believe young people from many places in the world think that the study process has to be tough. Undoubtedly, the educational systems are strict in many countries, and there is no place and time for creativity and interaction between students and teachers.
There is a place in the world where entertainment, creativity, and interaction help students implement the most challenging projects together in an inspiring environment. The faculty of IDE at TU Delft is a great place to study and meet outstanding people.
I want to invite you to follow me during a day at the faculty of Industrial Design Engineering where we spent one day together with some other Master students.
I believe almost everyone will agree and grab a coffee before the study. I do it almost every day at the coffee place in front of the faculty, they even give a discount if you bring your own cup!
The day starts with the Media course (Which consists of five tracks: Animation, Data visualization, Auditory storytelling, Sketching, and Graphic Designs). I am attending the animation track.
During the class, there are presentations of the videos that students are working on. Everyone can give feedback, this helps to develop and improve projects.
After the discussions, students continue working on their videos and share experiences with each other. I asked a few questions to Dafne and Ragini about their study, favorite courses and cool places in TU Delft.
Why did you choose TU Delft?
- Dafne: I chose TU Delft because it has a MSc with a Strategic Design focus. Also because the MSc is combined with research, the faculty has a strong research department.
- Ragini: I like the combination of industrial design and business in the SPD master. It is an exceptional program in Europe.
What course did you enjoy the most?
- Dafne: The Brand and product commercialisation, I am enjoying seeing the power that brands can have.
- Ragini: Design strategy project. Honestly, I would love to do this course again! I learned how to develop a strategy for an organization in a team. We worked on the strategy for the “Red cross”.
Where is your favorite place at the faculty?
- Dafne: It depends what I want to do. Particularly, my favorite place is on the second floor, where there are “project rooms''. It is private, not noisy with a lot of light and I am able to open the window there.
- Ragini: The blue couches in the middle of the main hall (you can see them on the last picture). It is hard to take a place there because they are very comfy and cozy.
What do you think about teamwork in TUDelft?
- Dafne: I am getting used to it now. At the beginning it was hard for me to have breaks during work hours because I used to work until I am done. It was also challenging to speak English all the time and to take into consideration the work and communication styles of people from different nationalities. Nowadays, I am enjoying it a lot. It improves my productivity.
- Ragini: Initially, I was sceptical, because I had a bad experience in the past. People didn’t take responsibility and didn’t finish work on time. Nevertheless, it is different here. The work is divided equally and people are more responsible. For instance, the Dutch students are clear with their goals for the project. It helps to develop ideas on time.
Our assignment was to come up with strong and creative statements and the story for the brands’ DNA, strategy, marketing campaign and visual identity. The company produces fresh spirulina juices for the Dutch market. We decided to use a project room for a brainstorming meeting. We worked hard for a few hours, divided the work and scheduled the next meeting.