G. (Giulia) Granato
G. (Giulia) Granato
Contact
Profiel
Giulia Granato is an assistant professor in design for sustainable behavioral change at the Faculty of Industrial Design Engineering. Her research interests lie at the interface between design, consumer psychology and sustainable marketing. Giulia's research investigates how design interventions can be used to disrupt company and consumer routines to open a window of opportunity for behavioral change, towards a more sustainable direction. Giulia looks at design as a powerful mean to achieve this objective and mobilize the sustainability transition, both at organizational and consumer behavior level.
Publicaties
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2024
To imitate or not to imitate?
How consumers perceive animal origin products and plant-based alternatives imitating minimally processed vs ultra-processed food
G. Granato / B. Wassmann -
2022
A meaningful reminder on sustainability: When explicit and implicit packaging cues meet
G. Granato / Arnout R.H. Fischer / Hans van Trijp
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2022
Misalignments between users and designers as source of inspiration: A novel hybrid method for physical new product development.
G. Granato / Arnout R.H. Fischer / hans van trijp
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2022
The price of sustainability: How consumers trade-off conventional packaging benefits against sustainability
G. Granato / Arnout R.H. Fischer / Hans van Trijp
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2019
Understanding consumer data use in new product development and the product life cycle in European food firms–An empirical study.
Andrijana Horvat / G. Granato / Pieternel A. Luning / vincenzo fogliano
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Nevenwerkzaamheden
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2023-03-01 - 2025-03-01
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2023-03-01 - 2025-03-01