C. (Catalina) Estrada Mejía

C. (Catalina) Estrada Mejía

Profile

I am passionate about understanding why people make the choices they do. In my research, I focus on exploring how individuals make financial decisions and choices related to sustainable products. I have substantial experience teaching consumer behavior and behavioral intervention for bachelor's and master's students. 

I am currently working as a researcher for Tulips, a European consortium focused on reducing emissions in the aviation sector.

Publications

Ancillary activities