Smart Support for Marketing & Communication Processes
Themes: Software technology & Intelligent systems, Social impact, Energy
Market ready application
A TRL is a measure to indicate the matureness of a developing technology. When an innovative idea is discovered it is often not directly suitable for application. Usually such novel idea is subjected to further experimentation, testing and prototyping before it can be implemented. The image below shows how to read TRL’s to categorise the innovative ideas.
Click to enlarge
Why?
Testing and improving our proof of principle in co-creation with software developers and communication and marketing professionals by design based research.
How?
Testing and improving our proof of principle in co-creation with software developers and communication and marketing professionals by design based research.
When?
Our research and resulting tools will have a direct impact on the professionalisation of communication and marketing professionals which entails profound enhancement of scenario thinking and thereby accountability.
Dr. Maarten van der Sanden