Vision in Product design method

Themes: Social Impact


Why?


Vision in Product design (ViP) is a design method that enables designers to design for the future, yielding designs that have value and meaning for people. It makes the designer personally responsible for the outcome.

How?


ViP starts with thinking of the likely future context of a design. After this, you define the raison d'être you want your design to have and how people would interact with it. The last step is to generate the actual design.

When?


The method was initiated in 1995 and published it in 2011. From 2009 onward, it became part of the curriculum of the TU Delft. Currently, ViP is being used in academic and commercial institutes in a variety of sectors.

Prof. dr. Paul Hekkert

 

Prof. ir. Matthijs van Dijk