Publications

• 2020

  Is aesthetic liking more influential for weak or for strong brands? It depends..

  M.E.H. Creusen / R. Mugge / J.P.L. Schoormans

• 2018

  The influence of experiential augmentation on product evaluation

  Marielle Creusen / Gerda Gemser / Marina Candi

• 2017

  Lighting up your product!

  The influence of retail lighting on product perception
  Marielle Creusen / Sylvia Pont / Jan Schoormans

• 2016

  Perspective

  A review of marketing research on product design with directions for furture research
  MG Luchs / K Scott Swan / Marielle Creusen

• 2015

  Consumer response to product form

  MEH Creusen

• More publications