Prof.dr.ir. Geert-Jan Houben is Pro Vice Rector Magnificus Artificial Intelligence, Data and Digitalisation (PVRM AI) at Delft University of Technology (TU Delft). The PVRM AI leads the TU Delft activities in the field of AI, data and digitalisation, for education, for research and valorisation, and for relevant support. This includes leading the TU Delft AI Initiative, the university-wide program to coordinate and support all activities and developments around AI and education, research and innovation. It also includes the establishment and support of TU Delft AI Labs to promote cross-fertilisation between AI experts and scientists who use AI in their education and research. The role of the PVRM AI also includes the representation of TU Delft in regional, national and international co-operation on this theme.