Ir. A.J.M. (Audrey) Bink
Ir. A.J.M. (Audrey) Bink
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Profiel
Publicaties
Bink, A.J.M., Yip, G.S. (2017) Global Account Managers: The linchpins of GAM programmes. Journal of Brand Strategy
Bink, A.J.M., Yip, G.S. (2014) Organisational Structures in Global Account Management, Chapter in Handbook of Strategic Account Management. Wiley
Bink, A.J.M., Yip, G.S. (2007) “Managing Global Customers, an integrated approach,” Book, Oxford University Press
Yip, G.S., Bink, A.J.M., (2007) “Managing Global Accounts,” Harvard Business Review (9-2007)
Yip, G.S., Hult, T.M., Bink, A.J.M. (2007), “Static Triangular Simulation as a Methodology for Strategic Management Research,” in Research Methodology in Strategy and Management, Vol. 4, David J. Ketchen and Donald D. Bergh, eds., Oxford, United Kingdom: Elsevier JAI
Bink, A.J.M. ,Hart, van der, H.W.C., Rustenburg, J.W., Smit-Loos, M. (2001) “Installed Base Management Revolution in Service?” Maintenance Management, (2001-10).