Design Vision for user-centered electronic payment for public transportation
Themes: High Tech, Structural Engineering, Infrastructure & Mobility / Transport
Basic research
A TRL is a measure to indicate the matureness of a developing technology. When an innovative idea is discovered it is often not directly suitable for application. Usually such novel idea is subjected to further experimentation, testing and prototyping before it can be implemented. The image below shows how to read TRL’s to categorise the innovative ideas.
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Why?
Realising this Design Vision is expected to increase the number of users and frequency of use. Furthermore, OV-chipkaart stakeholders save time and money on training, marketing, and solving user problems.
How?
Through user-centered design innovation. First we analysed the users' need and abilities, and then - based on that - appropiate business models and technologies were identified.
When?
We created a Design Vision for the complete public transportation in 2019. If realised, it makes public transport accessible to a wide audience, and a convenient way to travel.
Dr. ir. Jasper van Kuijk